Differences in Quitline Registrants' Characteristics During National Radio Versus Television Antismoking Campaigns.
| Author | |
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| Abstract | :
The Centers for Disease Control and Prevention's Tips From Former Smokers® campaign encourages smokers to get help with quitting smoking by promoting 1-800-QUIT-NOW. Campaign advertisements featuring an offer of help with obtaining free cessation medication aired nationally on radio for 2 weeks in 2016. Similar advertisements aired nationally on TV for 3 weeks in 2017. The comparison period of 2016 radio campaign and 2017 TV campaign was used to examine the characteristics of quitline registrants by a media referral source (TV or radio). |
| Year of Publication | :
2021
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| Journal | :
American journal of preventive medicine
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| Volume | :
60
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| Issue | :
3 Suppl 2
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| Number of Pages | :
S107-S112
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| ISSN Number | :
0749-3797
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| URL | :
https://linkinghub.elsevier.com/retrieve/pii/S0749-3797(20)30378-0
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| DOI | :
10.1016/j.amepre.2020.08.006
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| Short Title | :
Am J Prev Med
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